Privacy Policy

Last Updated: September 2, 2026

This Privacy Policy explains how License Lounge, Inc., a Delaware corporation doing business as Lutely (“Lutely,” “we,” “us,” or “our”) collects, uses, discloses, retains, and protects personal information when you access or use the Lutely website, applications, marketplace, artificial-intelligence and audio-processing tools, communications, and related services (collectively, the “Platform”).

This Policy applies to listeners, buyers, artists, labels, sellers, account administrators, visitors, and other Users. Capitalized terms not defined here have the meanings given in the Lutely Terms of Use.

1. Personal information we collect

The information we collect depends on how you use the Platform.

1.1 Account and identity information

We may collect your name, email address, telephone number, username, password or authentication identifiers, date of birth or age information, profile image, address, organization, artist or label affiliation, and account preferences.

1.2 Artist, label, and rights information

From Artists and their representatives, we may collect artist names, biographies, photographs, logos, roster information, label or distributor relationships, authority documentation, ownership and licensing information, contributor and rights-holder information, publishing and composition information, songwriter and publisher information, affiliations with performing-rights, collective-management, mechanical-rights, and similar rights organizations, related membership or account identifiers, and records used to verify rights or identity.

1.3 Artist Content and files

We collect sound recordings, musical compositions, artwork, photographs, lyrics, metadata, videos, prompts, instructions, project files, and other content you upload, create, process, publish, or store through the Platform. We may also collect Outputs created through Lutely Tools.

1.4 Purchase and transaction information

We collect information about items viewed, streamed, added to a cart, purchased, downloaded, refunded, disputed, or charged back; order identifiers; purchase dates; prices; service fees; payment-processing fees; discounts; taxes; currencies; Artist allocations; and transaction status.

1.5 Payment, payout, and Stripe information

Payments and Artist payouts are processed through Stripe or other payment providers. Those providers may collect payment-card numbers, bank-account information, government identification, tax information, and verification documents directly from you. Stripe processes personal information in accordance with its own privacy policy, available at https://stripe.com/privacy. Your provision of payment, payout, identity-verification, tax, or other information directly to Stripe is subject to Stripe’s privacy practices and applicable agreements with Stripe.

Lutely may receive payment tokens, limited card details such as brand and last four digits, billing information, connected-account identifiers, onboarding and verification status, balances, payout information, refund and dispute information, risk signals, and other transaction records. Lutely generally does not receive or store complete payment-card numbers.

1.6 Listening, download, and marketplace activity

We may collect searches, page views, previews, streams, playback activity, library activity, downloads, redownloads, follows, favorites, purchases, cart activity, and interactions with Artist pages and releases.

1.7 Communications and community information

We collect messages, support requests, feedback, survey responses, reports, complaints, artist-to-buyer communications sent through the Platform, marketing preferences, opt-out requests, and other communications with Lutely or other Users.

1.8 Device, usage, and technical information

We may collect internet-protocol address, device and browser type, operating system, language, referring pages, approximate location derived from IP address, identifiers, cookie and similar-technology data, log data, crash data, performance data, security events, and information about how you interact with the Platform.

1.9 Information from third parties

We may receive information from Stripe, identity and authentication providers, analytics providers, fraud-prevention vendors, cloud and hosting providers, advertising platforms, social networks, rights holders, copyright claimants, other Users, public sources, and business partners.

1.10 De-Identified and Aggregate Information

We may also generate, collect, use, and disclose aggregated, de-identified, or otherwise anonymized information that does not reasonably identify you, subject to applicable law.

2. How we use personal information

We may use personal information to:

create and administer accounts;
authenticate Users and verify identity, authority, and rights ownership;
provide, personalize, operate, maintain, troubleshoot, and improve the Platform;
process User Content and generate Outputs through Lutely Tools;
publish Artist pages and releases;
process purchases, service fees, transfers, payouts, refunds, and taxes;
provide streaming, downloads, redownloads, libraries, receipts, and customer support;
calculate Artist Proceeds, analytics, and marketplace reports;
share transaction information with the applicable Artist as described below;
communicate about accounts, purchases, subscriptions, security, product updates, and policies;
provide marketing and promotional communications in accordance with applicable law and your choices;
detect, investigate, prevent, and respond to fraud, payment abuse, infringement, security incidents, prohibited content, and violations of our policies;
enforce agreements, resolve disputes, collect amounts owed, and protect rights and safety;
comply with legal, regulatory, tax, accounting, reporting, sanctions, and law-enforcement obligations;
conduct analytics, research, testing, quality assurance, and product development; and
support corporate transactions such as financing, merger, acquisition, reorganization, or sale.

3. Artificial intelligence and content processing

Lutely may use User Content, prompts, Outputs, and associated usage information to operate, secure, test, maintain, evaluate, develop, and improve Lutely Tools and related technology, including through model training, only to the extent permitted by applicable law and the agreements governing your use of the Platform. Where practicable, Lutely may use de-identified, aggregated, or otherwise minimized information for these purposes. Lutely may exclude, restrict, or remove particular content from these activities to address rights claims, user choices, safety concerns, legal requirements, or operational needs.

Lutely may permit contracted service providers, including cloud hosting, storage, security, and technical support providers, to process User Content and related information solely to provide services to Lutely and subject to contractual confidentiality and use restrictions. Lutely does not provide User Content, prompts, or Outputs to third-party model providers for their independent training of their models without notice or an appropriate contractual basis.

Lutely will not knowingly use Artist Content to create or commercially market an AI generated voice replica intended to imitate the identifiable voice of an Artist without that Artist’s express authorization. This statement does not guarantee that Outputs will not be similar to other content or that third parties will not misuse content outside Lutely’s control.

Do not upload User Content, including any personal information, that you do not have authority to provide and process.

4. How marketplace information is shared with Artists

When you purchase Artist Content through the Platform, Lutely may disclose information to the applicable Artist or the Artist’s authorized label, manager, distributor, or account administrators. This information may include:

your name;
your email address;
the Artist Content you purchased;
the purchase price and transaction date;
relevant fees, order status, and refund or dispute status; and
other information reasonably necessary to support the transaction and the Artist’s relationship with you.

Artists may use this information for customer service, purchase support, release news, artist updates, and lawful direct communications. Artists are prohibited by the Terms of Use from selling, renting, or providing Buyer information to unrelated third parties and must comply with applicable privacy and marketing laws and honor opt-out requests.

Artists may download or retain Buyer information outside Lutely. Once information has been provided to an Artist, Lutely cannot guarantee that it will be deleted from every system controlled by that Artist. You may contact the Artist directly regarding the Artist’s independent use of your information and may also contact Lutely for assistance.

A multi-Artist order will result in each Artist receiving only the information reasonably related to the items attributed to that Artist.

5. Other ways we disclose personal information

5.1 Service providers

We may disclose information to vendors that provide payment processing, cloud hosting, marketing, content delivery, storage, analytics, authentication, communications, customer support, security, fraud prevention, tax, accounting, legal, and other services. These providers may process information only for the purposes for which it is provided, subject to their contracts and applicable law.

5.2 Payment and financial partners

We may disclose information to Stripe and other banks, processors, payment networks, connected accounts, and financial partners involved in collecting payments, making transfers, verifying identities, preventing fraud, resolving disputes, and complying with financial laws. Stripe processes personal information in accordance with its own privacy policy, available at https://stripe.com/privacy.

5.3 Other Users and the public

Profile information, Artist pages, published Artist Content, listings, usernames, comments, and other information you choose to make public may be visible to other Users and the public. Information posted publicly may be copied, indexed, or redistributed by others.

5.4 Legal, safety, and enforcement disclosures

We may disclose information where we believe in good faith that disclosure is necessary to comply with law, legal process, court order, tax or regulatory requirements, or a valid governmental request; enforce our agreements; investigate fraud or infringement; collect amounts owed; protect Lutely, Users, payment providers, rights holders, or the public; or prevent harm.

5.5 Business transfers

We may disclose or transfer information in connection with an actual or proposed financing, merger, acquisition, reorganization, bankruptcy, sale of assets, or other corporate transaction, subject to appropriate confidentiality protections where required.

5.6 With your direction or consent

We may disclose personal information when you direct or authorize us to do so, including when you connect or use a third-party service through the Platform.

6. Cookies, analytics, and similar technologies

When you visit our website or services, we and our service providers may automatically collect information about your device and use of the website or services, including your IP address, device and advertising identifiers, browser type and language, operating system, internet service provider, session identifiers, network-connected hardware information, pages viewed, links clicked, actions taken, and dates and times of activity.

We use this information to operate, secure, authenticate, analyze, improve, and personalize the website and our services; remember your device, preferences, and interactions; associate devices; detect and prevent fraud; measure website, service, and advertising performance; and market our services and deliver content and advertisements that may be relevant to you.

We and our service providers may use cookies, pixels, web beacons, embedded links, software development kits, log files, and similar technologies for these purposes. Cookies may be session cookies, which generally expire when you close your browser, or persistent cookies, which remain on your device until deleted or expired.

We may use third-party analytics and advertising providers to help us understand website and service usage, measure the effectiveness of advertising, and deliver interest-based advertising on the website and other online services. These providers may collect information about your use of the website, communications, advertisements, and other online services and may process that information under their own privacy notices. Our website and services may use Adobe, Bing, Facebook Connect, Google Analytics, Google Audiences, userback, Meta, LinkedIn, Pinterest, Snapchat, TikTok, X, and others for audience measurement and analytics purposes. You may review Google’s data privacy practices for Google Analytics and data privacy practices for Google Tag Manager. To opt out of being tracked by Google Analytics, you may download and install the Google Analytics Opt-out Browser Add-on.

We may use service providers and partners to serve advertisements on our behalf on the website and services and across the internet, and to track and report on the performance of those advertisements. These service providers may include Adobe, Google Ads (formerly Google Adwords), Microsoft Advertising (formerly Bing Ads), Facebook, LinkedIn, Pinterest, Snapchat, Tapad, X, and others.

Of course, if you do not wish to have cookies on your devices, you may turn them off at any time by modifying your internet browser’s or device’s settings. Please refer to the help section of your browser or mobile device for additional information. Your browser or mobile device may also offer add-ons, plugins, or extensions to manage cookies, local storage objects, scripts, or similar technologies mentioned in this Privacy Policy. Apple and Android mobile devices each generate an advertising identifier that can be accessed by apps and used by advertisers in much the same way that cookies are used on websites. Each operating system provides options to limit tracking and/or reset the advertising ID. However, by disabling cookies on your browser or device, you may be prohibited from full use of the website’s or services’ features or lose access to some functionality.

You may opt out of receiving interest-based advertisements from other companies that perform interest-based advertising services who are members of the Digital Advertising Alliance (DAA) by visiting the DAA website or YourAdChoices. If you are located in Canada, you can visit the Digital Advertising Alliance of Canada. If you are located in Europe, please visit the European Digital Advertising Alliance. Please note that when using the ad industry opt-out tools described above, you may need to execute opt-outs for each browser or device that you use. Opting out of interest-based advertising does not mean you will no longer see advertising online, but it does mean that the companies from which you opt out will no longer show ads that have been tailored to your interests. If you use industry opt-out tools, your opt out will only apply to companies who are participating in those industry organization tools.

7. Marketing and communications

Lutely may send transactional communications concerning purchases, account activity, security, subscriptions, policy changes, and service announcements. You generally cannot opt out of communications necessary to provide the Platform or administer a transaction.

Lutely may send promotional communications where permitted by law. You may unsubscribe using the link in an email or by following the instructions in the message. Opting out of Lutely marketing does not automatically opt you out of communications sent independently by an Artist.

Artists may contact Buyers using information disclosed after a purchase, subject to the Terms of Use and applicable law. Buyers may opt out directly from an Artist’s promotional communications. Lutely may suspend an Artist that fails to honor opt-out requests or misuses Buyer information.

8. Data retention

We retain personal information for as long as reasonably necessary to provide the Platform, maintain purchase access and transaction records, administer Artist payouts, resolve disputes, prevent fraud, enforce agreements, comply with tax, accounting, copyright, and legal obligations, and support legitimate business purposes.

Retention periods vary by data type. For example:

account and profile information may be retained while the account remains active and for a reasonable period afterward;
purchase records, Artist allocations, payment records, tax records, refunds, disputes, and chargebacks may be retained for legally required and fraud-prevention periods;
Artist Content may be retained after removal to support valid prior purchases, legal claims, backups, or compliance;
support and legal communications may be retained as needed to document and resolve an issue; and
deidentified or aggregated information may be retained without the same limits where permitted by law.

Deletion from active systems may not immediately remove information from backups, archives, legal holds, payment-provider systems, or copies already disclosed to Artists or other third parties.

9. Access, Correct and Delete Personal Information; Account Deletion

If we provide you the option to create an account, you can access, correct, or delete some of the personal information we have collected or that you have provided to us by logging into your account and accessing the information displayed in your profile or account settings. If you do not have an account with us, please contact us at privacy@lutely.com to request the access, correction, or deletion of your personal information. Before we can process your request regarding your personal information, we may need to verify your identity to ensure the security and integrity of your personal information. Additionally, certain laws and regulations may require us to retain specific personal information or limit the scope of your request, even after verification. In such cases, we will inform you about any restrictions that apply.

We will not unlawfully discriminate against you for exercising a privacy right. Some requests may be denied or limited where an exception applies, including where information is needed to complete transactions, maintain purchased access, prevent fraud, comply with law, protect rights, or establish or defend legal claims.

You may request account deletion through available account controls or by contacting support@lutely.com. We may verify your identity before acting.

Deleting an account may end access to purchased streaming, redownloads, Artist dashboards, projects, or other account features. We may retain information where necessary to maintain valid purchases, complete transactions, administer payouts, comply with law, prevent fraud, resolve disputes, enforce agreements, or protect rights and safety.

If you are an Artist, account deletion does not eliminate obligations relating to prior sales, refunds, disputes, chargebacks, taxes, rights claims, Buyer access, or amounts owed.

10. Security

Lutely uses administrative, technical, and physical safeguards designed to protect personal information. No security method is perfect, and we cannot guarantee absolute security.

You are responsible for using a strong password, enabling available security features, protecting your devices and credentials, and notifying us promptly of suspected unauthorized access.

11. Additional rights under state law

California.

Shine the Light law. California Civil Code Section § 1798.83 permits users of our Website that are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please send an email to privacy@lutely.com, or write us at License Lounge, Inc. d/b/a Lutely 440 Burroughs Street, Suite 129 Detroit, Michigan 48202, United States.
Do Not Track Signals. Other than as disclosed in this Privacy Policy, the website and services do not operate any differently when it receives Do Not Track signals from your internet web browser.

Nevada. Nevada law permits customers in Nevada to opt-out of the sale of certain kinds of personal information. We do not sell your personal information to third parties as defined in Nevada law. If you are a Nevada resident and have any questions, you can contact us at privacy@lutely.com.

12. International Users

Under the (i) General Data Protection Regulation (Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016, or “GDPR”), (ii) Data Protection Act 2018, (iii) the GDPR as it forms part of the law of England and Wales, Scotland and Northern Ireland (i.e., “UK GDPR”) as provided in the Data Protection Act 2018, and (iv) any other applicable data protection legislation of any country or other jurisdiction (collectively “International Data Protection Laws”) individuals have specific rights with respect to their personal information, or “personal data” as defined under the International Data Protection Laws. For the purposes of this Privacy Policy, the Lutely operates as a data controller. Any personal data we collect from you is processed in the United States and under the terms of this Policy.

Any personal data we collect from you is processed in the legitimate interest of our business and providing our services to you as the lawful means of such processing. You may always withdraw your consent to our use of your personal data as described below. We will only retain your personal data for the time necessary to provide you the information and services to which you have consented, to comply with the law and in accordance with your rights below.

The Data Controller is:

NAME: License Lounge, Inc. d/b/a Lutely
ADDRESS: 440 Burroughs Street, Suite 129 Detroit, Michigan 48202, United States
EMAIL ADDRESS: privacy@lutely.com

You can exercise any of the following rights, subject to verification of your identity, by notifying us as described below:

Access. You may request a copy of the personal data that you have provided to us or that we have processed about you.
Automated Processing and Decision-Making. You may request that we stop using your personal data for automated processing, such as profiling.
Correction or Rectification. You can correct the personal data that you have provided to us or that we have processed about you by accessing your account directly, or by emailing us (as provided below).
Restrict Processing. When applicable, you may restrict the processing of your personal data by submitting a request via email (to the email provided below). In your email, please explain how you wish us to restrict processing of your personal data. When such restrictions are not possible, we will advise you accordingly.
Object to Processing. When applicable, you have the right to object to the processing of your personal data by submitting a request via email to (to the email provided below). When such objections are not possible, we will advise you accordingly.
Portability. Upon request and when possible, we can provide you with copies of your personal data that you have provided to us. When such a request cannot be honored, we will advise you accordingly.
Withdraw Consent. At any time, you may withdraw your consent to our processing of your personal data through the website or services by notifying us via email (to the email provided below).
Erasure. If you should wish to cease use of our website or services and have your personal data deleted, then you may submit a request by emailing us at the email provided below.

Exercising your rights. If you are a data subject that has rights under the International Data Protection Laws, who chooses to exercise the rights listed above, you can submit a request via email at privacy@lutely.com.

Submit Complaints or Questions. If you wish to raise a complaint on how we have handled your personal data, you can contact us as described below. If you reside in a European Union member state or the United Kingdom, you may also lodge a complaint with the supervisory authority in your country.

13. Children’s privacy

The Platform is not directed to children under thirteen (13), and Lutely does not knowingly collect personal information from children under thirteen. If we learn that a child under thirteen provided personal information without legally valid parental authorization, we will take reasonable steps to delete it.

Users ages thirteen through seventeen may use listener and buyer features only with permission and supervision from a parent or legal guardian. Artist selling and Stripe Connect features are limited to adults or authorized adult representatives of legal entities.

Parents or guardians who believe a child provided information improperly may contact privacy@lutely.com.

14. Third-party links and services

The Platform may link to third-party websites, applications, payment services, or social platforms. Their privacy practices are governed by their own policies. Lutely is not responsible for third-party privacy or security practices.

15. Changes to this Policy

Lutely may update this Policy. If a change is material, we may provide notice by email, through the Platform, or by another reasonable method. The “Effective date” will identify when the revised Policy applies.

16. Contact us

Privacy questions and requests may be sent to:

privacy@lutely.com

License Lounge, Inc. d/b/a Lutely 440 Burroughs Street, Suite 129 Detroit, Michigan 48202, United States